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Following, is the BMW NA press release issued today:
Woodcliff Lake, NJ — As part of its ongoing effort to make driving a “joy,” as their advertising proclaims, BMW has introduced a new option for 2016 models that virtually eliminates the need to roll down the windows when offensive odors are detected. The option is called Operable Mitigation of Gas, or OMG for short. It was introduced this afternoon at a press conference outside the company’s North American headquarters in Woodcliff Lake.
“After decades of constant improvements in both performance and comfort, our engineers had begun to feel that they had successfully addressed all of the unpleasant aspects of driving,” said Inyah Fais, BMW’s Director of Public Perception. Fais pointed to recent technological advancements such as electronic damping systems that adjust automatically to smooth out bumpy rides, and photochromic glass that darkens in bright light to eliminate glare.
“Then this past fall,” Fais continued, “one of our executives went to lunch at a New Jersey diner where he ordered the Oktoberfest special — chicken bratwurst with sauerkraut and the classic German dish ‘handkäse mit musik.’ He was driving back to the office in his 640i Gran Coupe when poof, it hit him.” He immediately called the engineering team and Project OMG was launched.
When asked how BMW’s engineers could go from initial concept to finished product in just six short months, Fais replied, “Quite easily. BMW has been offering ventilated seats as an option for years, and in 2012 we began selling Natural Air, a product that adds pleasant scents to air as it enters the passenger cabin through the vents.” It was thus a simple matter, said Fais, for the BMW engineers to replace the directional fans in the ventilated seats with reversible fans. When a person senses a build-up of internal pressure, he or she can simply press a button. The fan reverses direction, the discharge is pulled down into the seat, back through the ducting and is expelled into the cabin over the Natural Air fragrance stick.
BMW’s models with this option will have individual OMG buttons for each passenger. OMG will be available only as part of the Luxury II convenience package.
When asked if BMW is concerned about competitive marques such as Mercedes and Audi copying this feature, Fais said it was highly unlikely. “That would be admitting that theirs stinks. We don’t foresee that happening any time soon.”
To keep engine noise at a marketable level, car makers put their air filters inside housings. While this makes the engine quieter, it restricts the amount of air that can enter. Performance intake systems eliminate the factory housing and use larger filters, allowing more air to enter the engine, producing more power. (“Cold-air” intakes offer the greatest gains; cold air is more dense than hot air, so when it combusts it produces more energy.) The result is stepped-up performance you can feel and hear.
The folks at aFe Power (aFe stands for advanced Flow engineering) are experts in extracting more power from engines by increasing air flow. They have designed three different types of air intake systems to meet the needs of power-hungry BMW and MINI engines. All of these systems feature high-flow, conical filters that significantly outflow the factory systems. aFe Power intake systems also use steel heat shields or molded plastic air boxes to reflect and keep out the heat, directing fresh, cold air to the filter. Inside the intakes, tapered velocity stacks and precision-designed intake tubes provide smooth, uninterrupted air flow to the turbo or throttle body.
A few years ago we posted a DIY article on our tech blog, detailing how to install an aFe Power intake system on a 2001 330Ci. We recently expanded this article to include two DIY videos made by aFe Power showing just how easy it is to install a performance intake system. One video shows the installation of an intake on a 335i 09 thru 11 (E90 chassis); the other shows the installation of an intake on a 335i 12 on (F30 chassis).
While the details of installing an intake on other BMW or MINI models will vary, the basics are the same. Also, note that ALL aFe kits come with full and very detailed installation instructions.
Click below for aFe install on BMW F30 335i, N55 (2012-14)